Learn basic elements of advisers' trade, ask him to explain why he is right
Bias from commitment tendency
Bias from Pavlovian association, 3/4 of advertising works on pure Pavlov
Economics, in many cases when you raise the price, it will get a larger market share, pure old Pavlov
Bias from reciprocation tendency, acting as others expect
Ask for a lot and back off
Over-influenced by social proof, that is the conclusions of others, particularly under the conditions of natural uncertainty and stress
Oil company buys a fertilizer company, all other oil companies follow suit, all waste capital
Bias from contrast distortion
Cognition mimics sensation
Real estate broker, first think you do is take them to the most awful overpriced houses, then take him to a moderately overpriced house and then you stick him
Bias from over-influenced by authority
Bias from deprive super-reaction syndrome. Removal of something almost possessed but not ever actually possessed. The disaster of New Coke... The feeling of BAR BAR Lemon at the slot machine... Boy do the people that build casinos understand human psychology!
Pepsi was within weeks of having old coke in a Pepsi bottle... Would have been one of the biggest disasters of all time.
It is not greed that drives the world, it is envy
Bias from chemical dependency, always involves large states of denial and causes a breakdown
Lotteries, where you don't get to pick the number get little play, lotteries where you get to pick the number, get big play
Bias from liking distortion, tendency not to learn appropriately from someone disliked
Other normal limitations of sensation, memory cognition and knowledge
Stress induced mental changes, dogs conditioned by Pavlov, great Leningrad flood occurred, dogs were extremely stressed as they feared for their lives as the water was rising, the water receded in time to save some of the dogs and Pavlov noted that they had a total reversal of their conditioned personality. Spent the rest of his life giving nervous breakdowns to dogs.